Some things stay with us.

LOOK BACK.FEEL SOMETHING.EMBRACE TOMORROW.

01 / THE STORIES

The films
that shape us.

More than a recap. A personal look at the images, worlds and ideas that stay long after the credits.

Explore the video essay →

Ninja Scroll

Every shadow, pause and sword strike carries weight.

Approved Nightmare on Elm Street cover featuring Freddy Krueger and Infinity Illustrated branding.

CINEMA / HORROR02

Why Freddy Krueger Is Scarier Than Jason & Michael Myers

The glove, the bathtub and the fear that even your own bedroom cannot protect you.

ANIME / PSYCHOLOGICAL THRILLER03

Death Note: Who Are You Cheering For?

Light, L and a notebook that makes being clever feel very different from being right.

GAMING / RETROSPECTIVE04

Sega Dreamcast: The Future Felt Playable

Sega’s final console, its bold ideas and unforgettable games.

GAMING / MUSIC05

Soulcalibur: Ring-Outs, Rivalries & a Soundtrack Worth Sampling

Kilik’s reach, ring-outs and the Sacrifice soundtrack connection to Eminem’s Hellbound.

Approved Howl’s Moving Castle cover featuring Howl and Sophie with Infinity Illustrated lettering and Orb branding.

ANIME / CINEMA06

Howl’s Moving Castle: Why It Feels Like Home

Howl, Sophie, painted skies and a piano theme that gives you a little peace.

The Films That Shape Us · 8 MIN READ

And the games that made “one more round” mean everything.

Watch all films ↗︎

02 / THE FIRST COLLECTION

Wear what
stays with you.

A familiar character. A few words to carry with you. Something warm for the days ahead.

Explore the shop ↗︎

Black Infinity Illustrated tee with the small, full-colour Orb on the left chest

01 / THE ORB

The Tee

Our familiar Orb, given a small place on an everyday heavyweight tee. Black, with a full-colour chest print.

View in the shop ↗︎

Black hoodie with white Embrace Tomorrow. and infinity illustrated. chest embroidery

02 / THE WORDS

Embrace Tomorrow. Hoodie

White thread on black. A simple thought, with room to grow into it. Embrace Tomorrow. and the infinity illustrated. wordmark, embroidered across the chest with our signature full stops.

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03 / FOR THE SEASON

Infinity Illustrated. Waffle Beanie

A dark waffle knit, a folded cuff and our embroidered wordmark. A quieter piece for colder days.

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NOTES / ESSAYS / POSSIBILITIES

The Illustrated
Journal.

What stays with us and what comes next.
Film essays, listening notes and pages from the sketchbook.

The Matrix and Simulation Theory: What Makes a World Real?

The Matrix, anime and games ask what makes a world real and what we owe each other when its rules are revealed.

Music That Shapes Us · 13 MIN READ

Wiz Khalifa smiles beside Curren$y in a varsity jacket backstage at Southpaw, Brooklyn, in front of concert posters on 20 October 2009.

Wiz Khalifa & Curren$y: How Fly and Rap’s Blog Era That Felt Like Ours

Wiz Khalifa, Curren$y and How Fly capture rap’s blog era: mixtapes, style, cannabis culture and Enzo’s memories of running Ask How Fly.

IShowSpeed airborne above a McLaren in his 3 August 2024 car-jump livestream, behind the globe and dotted line. Frame from 28:23.861, credited to IShowSpeed.

Next Up · 8 MIN READ

IShowSpeed: The World Is His Stage

From bedroom chaos to The Eyes of Ghana: IShowSpeed’s rise asks what a global audience can become when its attention turns towards somebody else.